In this post, we’d like to present you a nice project we did a couple of years ago.
In fact this project was so peculiar that we want to bring it back to your attention; with a bit of luck it might give you new ideas.
The Antwerp-based agency “Pinkeye” - nowadays renamed “We Want More” - was asked to assist in the name-change of a well-known brand of baby food. They designed a nice campaign that included a set of free read aloud booklets in which the images were missing. Daddies & mummies could collect these little "stickers" when purchasing the product.
Pinkeye’s idea was to “print the stickers, put them in a flow-wrap and drop them inside the package.”
We suggested them our POCKETLABEL; a kind of printed paper pocket, that can be VISIBLY attached on the OUTSIDE of the packaging. Inside that pocket we hid a set of different square labels, each of them containing a mix of images. Both the "pocketlabel" and the "collectible stickers” were printed and assembled in ONE SINGLE PASS on our press. Finished rolls were ready to apply, strongly reducing the number of manipulations otherwise required.
When counting the number of printing stations needed, we found to have a spare one… great for adding a variable code that allowed user to go online to a dedicated website and download some welcome extras.
All in all, the campaign was a big success, without any doubt because of the (mental) switch of “hiding the images in the box” to “hiding them in full view on the outside”.
We still like to refer to it as a perfect example of “out of the box thinking”.
(we were constantly reminded of this project upon seeing all the bears that people put at their windows during “COVID-19” so kids could search them when the family went for a lockdown afternoon stroll)
And quality does as well.
Yes... but not for the wines. For the labels!
Finally a tamper evident label that does what it says.
Are you ready?
The European Converter of the Year Award, recognizes the European label printing company that has stood out over the last year and met a number of criteria. This includes delivering a key innovation or product and technical development; developing pan-European product sales in its chosen market(s); and becoming a global supplier in special or niche areas of operation.
Javier Tellez, General Manager, kicked off a spring campaign to unveil Albeniz' unknown and unsuspected abilities.
A new cooling tower of 1.300 kW was installed at REYNDERS pharmaceutical labels.
... partly about labels, and partly about esthetics.
One of Spain's assets, apart from tourism, is our wonderful Mediterranean diet, one of its main ingredients being extra virgin olive oil.
More and more (craft) breweries are opting for beer in cans. Why?
Customers' expectations have outgrown a nice picture on a bag. They want more insight!
A crash course in 3 easy lessons.
Apply two TE seals and a security feature in one pass.
Because we're not just lovers; we are beer lovers
And a hundred thousand more if you want us to...
« We’re seeing an increasing need for quick and simple identification of genuine products in the healthcare and pharmaceuticals sector. » - Marc Reynders, CEO of REYNDERS label printing
In this post, we’d like to present you a nice project we did a couple of years ago.
Would you like to provide your product with an attractive all-round design, that at the same time contains all relevant information and protects your product?
Given the efforts REYNDERS label printing already put into the promotion of (more) sustainable packaging, it goes without saying that we should become part of the team that is going to change the way we treat waste.
We are happy to announce you that Reynders is member of the group that supports and drives the Holy Grail 2.0 project.
Good wine requires classy labels.
A good reading on a number of sustainability topics in this weekend's addendum to the Dutch economy-oriented newspaper "Het Financieele Dagblad".
And an enlightening contribution from our CEO, M. Marc Reynders.
For Reynders, sustainability means above all producing labels as efficiently as possible in combination with care for the environment and people. It does this through its own ERP system. "Sustainable labelling is not only about the material," says sales director Marco Van Hooff of REYNDERS label printing.
Producing labels as efficiently as possible combined with care for the environment and its employees, that is sustainability for Reynders label printing.
Great news from Amsterdam! At the AWA Sleeve Label Conference 2023, Rogier Rubens and Sebastiaan Reynders were honoured to receive the AWA Award for Best TD Shrink Sleeve.
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Reynders Etiketten nv - Nijverheidsstraat 3, 2530 Boechout, Belgia - +32 3 455 70 71 - info@reynders.com
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