Belgian label producer Reynders has teamed up with ScanTrust, based in Lausanne, Switzerland, to produce a label printing technology that sets new standards in protecting a product's authenticity and safeguarding customer trust. The solution itself is as straightforward as it is innovative: a label with a unique code that cannot be copied and can be verified using a mobile app. Moreover, this industry first turns out to be more cost-effective than traditional anti-counterfeiting solutions.
With a Swiss sense of security
What is the protection value of a hologram? A printed code? A fancy or complex label or sticker? None, if it can be copied, or simply removed to be re-used on counterfeit products.
Enter Reynders, the Belgian label printer, and ScanTrust, the Swiss secure graphics provider. In a strategic partnership, they have combined secure QR code technology, label printing know-how and data management to help consumers identify original products and brand owners protect authenticity.
The secure QR codes fit any label and contain a unique identifier made of pixels that cannot be copied. The unique identifier does not affect the function of the QR code: you can scan it with a standard smartphone and be directed to the corresponding unique page with additional info.
A welcome step forward
With this simple yet revolutionary use of a secure QR code consumers and brand owners can easily protect themselves against counterfeiting and fraud. Reynders can integrate it into any existing label production workflow for any product, which makes it both a scalable and a cost-effective solution.
In a world where brands have to prove they’re doing all they can to fight counterfeiting, this is a welcome step forward.
New marketing opportunities
"Our solution doesn't stop at protecting your product and brand," explains Marc Reynders, Reynders’ CEO," although that is obviously a – or perhaps the – major benefit right now."
"Just think of registered users, who can access additional information on your product after a simple scan. The data you gather as brand owner could provide highly valuable information on their consumption patterns. You can give them more relevant information based on their profile and history. With ScanTrust-Reynders, you get plenty of new marketing and communication possibilities – all on your label."
ScanTrust for labels is premiering in the Benelux, France, Germany and Poland – and is now available through Reynders.
And quality does as well.
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« We’re seeing an increasing need for quick and simple identification of genuine products in the healthcare and pharmaceuticals sector. » - Marc Reynders, CEO of REYNDERS label printing
In this post, we’d like to present you a nice project we did a couple of years ago.
Would you like to provide your product with an attractive all-round design, that at the same time contains all relevant information and protects your product?
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Good wine requires classy labels.
QUAZAR® is our showcase innovation on several trade fairs this autumn: PHARMAPACK (Paris, 13-14 Oct) , EMPACK (Mechelen, 27-28 Oct), where we are nominated for the "V&L Magazine" Innovation Award and part of the "Innovation Trail" and PACKAGING INNOVATIONS (Amsterdam, 27-28 Nov).
A good reading on a number of sustainability topics in this weekend's addendum to the Dutch economy-oriented newspaper "Het Financieele Dagblad".
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Welkom brouwer op onze labelpagina!
'Our customers and partners know that when running the business we don't just look at the numbers.'
Reynders Etiketten nv - Nijverheidsstraat 3, 2530 Boechout, Belgium - +32 3 455 70 71 - email@example.com
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